How to find the best keywords for your website

Posted by admin 28 April, 2008

Alright, so after sometime doing research on the internet and lurking on some webmaster forums such as DigitalPoint, Webmasterworld,… I now can have some experience with SEO would like to share with everyone. If you like it any find it helpful please feel free to link it, but please leave the link to this site too. Here we go.

The basics: Why is it important to invest some time to find the best keywords?

Keywords are the words that web surfers enter in search engines to find websites. It’s pointless to optimize your web pages for keywords that nobody uses in the search engines.For a successful online marketing campaign, you must target the right keywords. The keywords you use should be relevant for your website and web surfers should be searching for your keywords.

If you target the wrong keywords, your website promotion efforts will be in vain and you will waste a lot of time and money. 

Tips: Which keywords are good keywords?

There are three different keyword types: keywords for browsing, keywords for comparing and keywords for buying.Keywords for comparing are usually the keywords that work best for search engine optimization. People who use that keyword type are looking for a solution to their problem and they are ready to buy. To get best results with your search engine optimization efforts, you should concentrate on that keyword type.

Most people use a two to four word phrase in a search, so phrases are very effective. Single words cannot be promoted effectively because they are not very targeted. Internet users who use four-word searches are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).

 Warning: What can happen if you target the wrong keywords?

If you target the wrong keywords, you will lose time and money.You will invest a lot of time in optimizing your web pages for keywords for which your website cannot get high rankings at the moment. Or you will invest a lot of time in optimizing your web pages for keywords that don’t convert to sales.

It is very important that you choose the right keywords that lead to high search engine rankings and sales. Make sure that you choose the correct keyword type.

 Action plan: What you should do now

 Use the keyword tools to find the right keywords and to see their popularity. Compile a keyword list of 10-40 keywords.Start with multiple word keywords and then extend your keyword list. Click the “Help” image in the Keywords window to get detailed information on how to use the keyword tools.

 Checklist: What you should have done (0 of 9 checked)

Make sure that you can tick all of the following boxes:

Things you should have done:

Have you focused on keywords that consist of two to four words?
yes
Have you focused on keywords that will bring you targeted visitors instead of keywords with a high search volume?
yes
Have you avoided keywords that consist of only one word?
yes
Are your keywords so targeted that it is very likely that they’ll attract visitors that are interested in your products?
yes
Do you know which keywords potential customers use to find websites that are similar to yours?
yes
Do you know the three different keyword types?
yes

Things you should know:

One word keywords are not very effective because they are not very targeted. In addition, the competition for these keywords is very high and it is very difficult to get good rankings for them.
I know that
Web surfers might not use the keywords you expect. For example, people searching for “rhinoplasty” might actually enter “nose job” as the keyword. It is important to find the keywords that potential customers really use.
I know that
Internet users who use four-word searches are more likely to purchase goods or services than those using fewer words (source: Oneupweb Research).
I know that

Can you tick all boxes? Great! You can now proceed with the next search engine optimization step.

Don’t cheat yourself. If you want to get the best results for your website, you really should be able to tick all boxes before you proceed.

 

 

 

Categories : Advertising, SEO, Tutorials Tags : , ,

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